Category: News

  • VENUS Super Long-lasting Collection Fragrance Pyramids By Takasago

    VENUS Super Long-lasting Collection Fragrance Pyramids By Takasago

    Experience the next level of home care with our super long‑lasting collection, where enduring performance meets artfully layered scent.

    Each of the twelve unique blends—six Liquid Detergent formulas and six Air Freshener profiles—unfolds in a carefully designed top‑middle‑base structure, delivering bright, vibrant opening notes that evolve into heart aromas and settle into deep, memorable finishes.

    Every product is engineered for maximum longevity, ensuring your fabrics and spaces stay beautifully scented wash after wash and hour after hour. Redefine cleanliness and comfort with complexity, depth, and staying power—because true luxury is a scent that lingers.

    FLORAL CITRUS WHITE FLOWERS

    • TOP: Aldehydic, Citrus, Aromatic
    • MIDDLE: Orange Flower, Neroli, Green
    • BASE: Woody, Ambery

    FLORAL MUSK RED BERRY

    • TOP: Red Berry, Watery, Raspberry
    • MIDDLE: Watermelon, White Flowers, Jasmine
    • BASE: Vanilla, Musky, Sandalwood

    ORIENTAL FLORAL AROMATIC

    • TOP: Aldehydic, Citrus, Green
    • MIDDLE: Rose, White Flowers, Apple
    • BASE: Vanilla, Cedarwood

    FLORAL ALDEHYDIC CITRUS

    • TOP: Aldehydic, Green, Apple
    • MIDDLE: Jasmine, Rose, Violet
    • BASE: Ambery, Sandalwood, Musky

    FLORAL GREEN ALDEHYDIC

    • TOP: Aldehydic, Ozonic, Apple
    • MIDDLE: Lily of the Valley, Rose, Pine
    • BASE: Ambery, Balsamic, Musky

    ORIENTAL FRUITY ORANGE

    • TOP: Orange, Mango, Peach
    • MIDDLE: Raspberry, Jasmine, Gardenia
    • BASE: Sandalwood, Vanilla, Musky

    ORIENTAL FRUITY CHERRY

    • TOP: Bitter Almond, Black Cherry
    • MIDDLE: Jasmine, Rose, Plum
    • BASE: Vanilla, Tonka Bean, Patchouli

    ORIENTAL FLORAL ORRIS

    • TOP: Aldehydic, Raspberry
    • MIDDLE: Orris, Violet, Cedarwood
    • BASE: Musky, Vanilla, Sandalwood

    ORIENTAL POWDERY VANILLA

    • TOP: Apple, Cinnamon
    • MIDDLE: Creamy, White Flowers
    • BASE: Vanilla, Musky, Sandalwood

    ORIENTAL FLORAL FRUITY

    • TOP: Mandarin, Pear, Bergamot
    • MIDDLE: Orange Blossom, Neroli, Jasmine
    • BASE: Davana, Ambery, Musky

    FRUITY FRUITY APRICOT

    • TOP: Apricot, Mandarin, Orange
    • MIDDLE: Peach, White Flowers, Tropical
    • BASE: Vanilla, Sandalwood, Creamy

    FRUITY FRUITY ACAI

    • TOP: Apple, Cranberry
    • MIDDLE: Acai, Cinnamon, Red Berry
    • BASE: Vanilla, Chocolate, Sandalwood
  • New Product: VENOROL 100

    New Product: VENOROL 100

    What is VENOROL 100?

    VENOROL 100 is an opacifier used to improve the appearance of a formulation:

    • Anionic system.
    • High levels of Inorganic electrolytes.
    • Broad pH range such as Toilet & Drain cleaners.

    Description of VENOROL 100:

    Styrene acrylate polymer in aqueous emulsion that modifies the appearance of formulations through efficient light scattering.
    INCI Name: Styrene/Acrylates Copolymer

    Advantages of using VENOROL 100:

    • Superior Opacifying Power, enhancing the visual aspect of formulations by efficiently scattering light.
    • Creates a Translucent to Milky or Lotion-Like Look, delivering consistent opacity in formulations based on anionic systems.
    • Suitable for Use in Cleaning Products, including toilet bowl cleaners and drain maintenance solutions designed to eliminate clogs and unpleasant odors.
    • Delivers Effective Results at Low Dosage Levels (ranging from 0.1% to 1%).
    • Recommended for Acidic Liquid Formulations, compatible with systems containing up to 20% of 35% hydrochloric acid (equivalent to 7% active HCl content).
    • Highly Compatible and Stable Across Various Formulations.

    Compatibility Testing:

    Opacifiers offer excellent opacifying performance and maintain stability across a broad range of formulations. However, it is essential to conduct compatibility tests at the laboratory scale before moving forward to full-scale production.

    Indorama provides a fully equipped laboratory and experienced technical staff to carry out these evaluations and confirm formulation stability.

    Stability Testing Conditions:

    Formulations containing opacifiers are subjected to the following conditions for stability assessment:

    • Temperature testing over 4 weeks at 5°C, 25°C, and 45°C
    • Centrifugation testing (conducted in specific cases)
  • New Product: OXIFLOW F 5070

    New Product: OXIFLOW F 5070

    We’re pleased to announce that Venus Chemicals Group has expanded its portfolio with a new specialty product: OXIFLOW F 5070 from Indorama.

    About OXIFLOW F 5070

    Rheology modifier to increase viscosity of acidic formulations (low pH), ensuring formulation stability and perfect vertical cling.

    WHAT DO YOU VALUE MOST?

    • Improve the safety of formulations due viscous profile.
    • Enhance the consumer value perception of formulation.
    • Allows easily cleaning performance for consumers.

    MAIN ATRIBUTES

    • High thickening performance.
    • Vertical cling.
    • Surfactant properties.
    • Smart association with anti-bac actives.

    MAIN APPLICATIONS

    • Toilet Bowl Cleaners
    • Bathroom Cleaners
    • Other household and I&I acidic formulations

    VERTICAL CLING

    Two standardized formulations were evaluated, each with a
    different rheology modifier. Both were applied to a tile inclined at
    45° and the distance travelled after 10 seconds was measured.

  • Syria Office Opening – Venokim For Fragrances And Chemicals – 2025

    Syria Office Opening – Venokim For Fragrances And Chemicals – 2025

    We are pleased to announce the opening of our representative office in Damascus, Syria, reinforcing our commitment to serving the Levant region.

    The Syria office – Venokim – will enable Venus Chemicals Group to deliver more efficient support, quicker access to materials, and stronger relationships with industry players across the country.

    GM’s Message:
    “Despite challenges, Syria holds tremendous potential. This step reflects our long-term vision of contributing to rebuilding and strengthening industrial supply chains in the region.”
    — MOUSA KANTI, GM of Venokim

  • 2023: Global Recognition & Regional Dominance

    2023: Global Recognition & Regional Dominance

    Global Rank: 186 | Middle East & Africa Rank: 25
    Sales: $72.5M | Growth: +16% (vs. 2022)

    Key Highlights:

    • Secured 25th position in the MEA region (ICIS 2023 Report), outperforming regional competitors.
    • Achieved record sales driven by expansion into construction, coatings, and food industries.
    • Launched eco-friendly products like CDEA 90 and cellulose ethers.
    • Expanded infrastructure with 5 warehouses (10,000 sqm).
      CEO Quote:
      “Our 2023 success reflects our commitment to innovation and meeting evolving market demands.” – Ahmed Alghoul, Chairman.
  • 2022: Steady Growth Amid Challenges

    2022: Steady Growth Amid Challenges

    Global Rank: 192 | Middle East & Africa Rank: 27
    Sales: $62.5M | Growth: +11% (vs. 2021)

    Key Highlights:

    • Climbed to 27th regionally, surpassing Sanjay Chemicals ($64.6M).
    • Enhanced custom fragrance branding and home care formulations.
    • Added 3 warehouses and optimized supply chains with smart technologies.
      CEO Quote:
      “2022 was a year of strategic consolidation, paving the way for future breakthroughs.”
  • 2021: Strategic Partnerships Fuel Progress

    2021: Strategic Partnerships Fuel Progress

    Global Rank: 205 | Middle East & Africa Rank: 25
    Sales: $56.3M | Growth: +15% (vs. 2020)

    Key Highlights:

    • Partnered with global giants Takasago and Oxiteno to deliver premium resins and surfactants.
    • Introduced maleic resins for plastics and advanced technical support services.
      CEO Quote:
      “Collaboration with industry leaders has been pivotal to our regional ascent.”
  • 2020: Resilience in Crisis

    2020: Resilience in Crisis

    Global Rank: 225 | Middle East & Africa Rank: 22
    Sales: $49M | Growth: +16.6% (vs. 2019)

    Key Highlights:

    • Ranked 22nd regionally despite pandemic disruptions.
    • Supplied critical chemicals for healthcare (e.g., NP9, NP6) and upgraded automated filling lines.
      CEO Quote:
      “Our agility during the pandemic underscored our role as a trusted regional partner.”
  • 2019: A Strong Foundation

    2019: A Strong Foundation

    Global Rank: 240 | Middle East & Africa Rank: 20
    Sales: $42M | Growth: N/A (Baseline Year)

    Key Highlights:

    • Debuted at 20th regionally with a focus on specialty fragrances and pine gum derivatives.
    • Established a robust network: 10 jumbo trucks and 5 warehouses.
      CEO Quote:
      “2019 laid the groundwork for our vision to become a regional powerhouse.”

  • Join Venus and Takasago at Beautyworld Middle East 2025

    Join Venus and Takasago at Beautyworld Middle East 2025

    Venus for Fragrances & Chemicals at Beautyworld Middle East 2025

    We are proud to announce that We, Venus for Fragrances & Chemicals, the regional representative of Takasago in the Levant region and north Africa, will be participating in the Beautyworld middle east 2025, taking place from October 27 to 29 at the Dubai World Trade Centre.

    As a global leader in the fragrance industry, Takasago will be exhibiting at the event on an international level, while Venus will be present to represent Takasago in its designated regions. Venus will be welcoming and attending to visitors from the Levant and North Africa, offering insights and support tailored to local markets.

    We warmly invite our partners, clients, and industry professionals from the region to visit us at the event.

    Don’t miss this opportunity to connect with both Takasago’s global team and Venus’s regional experts.

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